Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that number had reached 72%.
A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic
Search
Most people start with a search when looking for a product
Natural search findings achieve 75%+ of the resulting clicks
Blogs
The best way to be on the first or second search results page is to provide fresh content that is optimized to be found by the chosen search terms
Blogs provide an easy mechanism to publish content to your site and can be setup to create a SEO page for each blog post
Traffic
Cost-effective traffic enhancer (no CPC or email fees)
Greater customer engagement with your brand
Sizable increases possible in a matter of weeks
A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic
Search
Most people start with a search when looking for a product
Natural search findings achieve 75%+ of the resulting clicks
Blogs
The best way to be on the first or second search results page is to provide fresh content that is optimized to be found by the chosen search terms
Blogs provide an easy mechanism to publish content to your site and can be setup to create a SEO page for each blog post
Traffic
Cost-effective traffic enhancer (no CPC or email fees)
Greater customer engagement with your brand
Sizable increases possible in a matter of weeks
