Marketimg activities are part of everyday life. This is the age of marketing. All types of organization need marketing to achieve their goals. Marketing has gained a great deal of strategic importance in modern organizations. To the general public,marketing is selling products.However,selling represents only pert of marketing.Marketing consisits of creating,promoting and delivering products to satisfy customer needs.It creates value for customers.
Marketing is demand managemeant.It stimlaes demand for products.It helps organizations to find out what their customers need and wands.It also helps to decide what products should be offered to satisfy their needs and wands.marketing is concerned not only with attracting customer but also with retaining customer. It is carried on long after the customer has bought the prod ucts . ti aims to develop long terms relationships with the cu stomers.
Thus the marketing process encompasses all activities aimed at satisfying customer needs and wands through exchange relationships to achieve organizational abjectives in a dynamic environment. The following key points of marketing
Marketing is demand managemeant.It stimlaes demand for products.It helps organizations to find out what their customers need and wands.It also helps to decide what products should be offered to satisfy their needs and wands.marketing is concerned not only with attracting customer but also with retaining customer. It is carried on long after the customer has bought the prod ucts . ti aims to develop long terms relationships with the cu stomers.
Thus the marketing process encompasses all activities aimed at satisfying customer needs and wands through exchange relationships to achieve organizational abjectives in a dynamic environment. The following key points of marketing
- Marketing is a process
- Marketing consisits of activities like :
- product -related activities
- price-releted activities
- place-retated activities
- promotion-related activities
- Marketing satisfies customer needs
- Marketing facilitates exchange relationships
- Marketing helps achieve objectives like:profit, service,Growth,survival,leadership
- Marketing occurs in a dynamic environment.
